Read the passage: The Message or The New Revised Standard Version (NRSV).
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Personal aside to begin.
Inserting readings from John along with those from MM&L (Matthew, Mark and Luke), without any explanatory comment, seems to suggest that MM&L and John are both telling the same story about Jesus. This is a mistake. Don't get me wrong. I love John's Gospel. But John has - literally - a very different vision of Jesus - wants us to "see" Jesus - in a way that is very different than MM&L. We do need to preach John's vision - raise it up, if I may borrow a phrase. But we should NOT harmonize it with MM&L. Instead, we need to have two good eyes/ears, and use both of them to see John's vision, and to hear MM&L's proclamation as they contrast and complement one another in a way that holds us in irresolvable tension - "irresolvable tension," also known as "mystery."
Malina understands "some Greeks" to be Hellenistic Israelites, that is, Jews who were living outside of Judah, but would make the annual pilgrimage to Jerusalem for the Passover.
Note the implied "pecking order:" they first talk to Philip, who then goes to Andrew, and then the two of them go to see Jesus. Recall that back in Chapter 1, verses 35 to 40 that Andrew was one of the first two disciples to follow Jesus. The next day in Galilee, Jesus calls Philip. Thus Andrew has precedence over Philip.
Until now, Jesus' hour had not yet come, but with the request of these Greeks, Jesus now says, "The hour has come for the Son of Man to be glorified." Recall that in John, the emphasis is on Jesus being "raised up," and "glorified;" not on his dying.